Here’s how your business or brand can benefit: Reach new followersīy putting a host in charge of running the show on your account, you’ll tap into their audience as well as your usual followers. There are countless reasons for doing an Instagram takeover. Why go through the trouble of doing an Instagram takeover However, depending on what you’re after, you can also give the ‘key’ of your Instagram kingdom to a team-member, a relevant voice from your community, or a nano-influencer.

To have traction, Instagram takeovers are usually hosted by influencers or celebrities with a substantial number of followers. Ideally, your host will bring a fresh outlook and, hopefully, more followers to your profile. Then you step back temporarily (for a few hours or a few days), and you let the magic unfold. What is an Instagram takeover?Īn Instagram takeover is a creative marketing tactic in which an influencer, celebrity, or relevant person posts and interacts from your social media account.Įssentially, you hand over your account credentials to a host of your choosing. This article contains essential knowledge on how to prepare and host your first Instagram takeover. Share on Facebook Share on Twitter Pinterest EmailĬurious to learn how an Instagram takeover is planned and implemented? You’ve landed in the right place.

Instagram takeover ideas